For the gals they look at

An advertisement in The Dickinsonian for the Fashion House, a store on Pitt Street in Carlisle, offered clothing for men and women. It advertises men's clothing with "For the button-down men: Plaid madras button-down pullover shirt...." For women's clothing, on the other hand, it reads, "For the gals they look at: knee-length madras kitties...."