The Dating Season

In a humorous column that doubles as a cigarette advertisement, Max Shulman writes about "The Dating Season" and how to treat a girl. In order to treat a girl with respect, he jokes, a gentleman should offer a Marlboro "with its fine flavor and exclusive selectrate filter." He should also listen carefully, take her to nice places like the Bureau of Weights and Measures, and show that he is well-informed. Below the article are the words, "To the list of things girls like, add the king-size, unfiltered Philip Morris Commander."