JoAnne Harris wrote an article on fashion for the college woman entitled "College Wardrobe Planning Demands Practical Thought"Â in The Dickinsonian. Harris begins by citing Cinderella's wardrobe predicament as one shared by all college women. She interviewed Robert Einstein of the Fashion House and Mrs. Houston of the Boutique in order to discover the secret of planning a successful wardrobe in college. The interviewees warned that practical fashion did not mean dull fashion and claimed that what women wore during college would become their style after college.
An advertisement in The Dickinsonian for the Fashion House sets up a fictive, romantic tale for a Dickinson co-ed. "She hadn't seen him since June," reads the copy, "just happened to look out the window as his car pulled into the Drayer drive..." The advertisement revolves around what the co-ed wears to meet this man.
A reprinted article from February 11, 1922 in The Dickinsonian's celebration of the college's 90th anniversary described the "love code" of galoshes, saying that many women at the college indicated their stages of "fastenedness" or "unfastenedness" based upon the number of buckles they left open or closed.
No buckles open = married
One buckle open = I am not looking for a sweetheart
Two buckles open = Engaged to be married
Three buckles open = Not engaged to be married
Four buckles open = Have a sweetheart, but not engaged
An advertisement for the Fashion House in The Dickinsonian shows a small illustration of a senior woman holding what we presume to be a checklist. She reads off the list to a sophomore woman: "Villager shirt...check...garland sweater...check...knee skirt...check...." The advertisement indicates that students can purchase these items at the Fashion House with the words "These status symbol clothes at..."
An advertisement in The Dickinsonian for the Fashion House, a store on Pitt Street in Carlisle, offered clothing for men and women. It advertises men's clothing with "For the button-down men: Plaid madras button-down pullover shirt...." For women's clothing, on the other hand, it reads, "For the gals they look at: knee-length madras kitties...."